Sunday, October 17, 2010

Guillaume Reymond – Video Artist

Reymond is a Swiss multimedia artist who won the 2007 YouTube video competition in the creative category. He also runs a multimedia company named “NOTsoNOISY, based in Vevey, Switzerland.

The winning 2007 Video project was titled “Gave Over,” and it included the human stop action photo performance of Tetris, Pong, and Pac-man.

While I personally don’t find these videos terribly fascinating, the greater culture certainly does. I do find the Postmodern ideation behind Reymond’s videos made from hundreds of still photographs to be extremely interesting!

Reymond says he is not trying to (moralise), but is fascinated by the potential of his creative collaborative processes. 

"Everyone's a consumer; it's important to get people to participate," he said. 

"Also, there is a tendency to (digitalise) people to make 3-D films, and I thought it was more interesting to do the opposite: rather than use a computer to imitate reality, to imitate the computer using reality – humans," he added.
* *2

Reymond’s latest video is titled “Transformers." There are three of these videos so far.


• Bradley, Simon,, “Classic video games project goes viral, April 18, 2008, Viewed, Friday 15.10.2010.
• 2 (moralise) and (digitalise) – spelling is in the original article.

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